New Web Portal Created In Lichfield Set To Revolutionise UK Logistics.

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A Lichfield-based web design and digital marketing agency has just finished work on a major web development project which is set to revolutionise the UK logistics industry.

Cocoonfxmedia Ltd spent 15 months creating a smart logistics portal for global freight forwarding specialist, IFE Global Logistics, which offers real-time tracking of vessels and individual containers in a UK industry first.

It means companies which need to import and export goods can now get more visibility and control over their shipments than ever before – resulting in savings in both time and money.

The smart portal has a range of features all designed to speed up and simplify the often complex process of logistics management.

This includes the pioneering real-time visual tracking at container level. Position data is collected from a vessel’s Automatic Identification System transponder and downloaded to the portal via low-orbiting satellites. This is matched with ship or plane manifests enabling businesses to track individual containers or cartons on the vessel actually carrying their cargo – not the vessel on which the operator says it was originally booked. This real-time tracking of individual vessels and containers is a first for a UK freight forwarder.

The IFE Global smart logistics portal also issues automatic updates when there is a shipment update or clearance documentation is required. This reduces delays and keeps everyone informed at each stage of the process.

It also includes accurate and independent forecasts for estimated times of arrival and intuitive graphical displays of a container’s journey, giving much greater visibility on goods in transit.

Once goods have arrived and cleared customs, notifications are sent and onward deliveries to final destinations can be scheduled.

This and the portal’s many other innovative features can be accessed and managed via an easy-to-use dashboard.

An award-winning web design company, Cocoonfxmedia also has more than 13 years of specialist experience in the logistics industry and the pains experienced by freight forwarders and logistics companies in managing data and providing it to customers in an easy-to-understand way.

Managing Partner, James Blackman, said: “We have a unique understanding of how freight forwarding and large-scale logistics works – and the technological and digital developments needed to modernise the sector.

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