Asendia Announces New Subsidiary: Asendia Oceania.


Asendia, one of the world’s top three international mail, shipping and distribution companies, today announces the launch of Asendia Oceania as part of its latest phase of global expansion.

Online retailers in Australia and New Zealand will now be able to benefit from Asendia’s comprehensive range of digital, logistics and delivery services.

“Asendia Oceania will ensure that online retailers in Australia and New Zealand can deliver a world class cross-border shopper experience. For this, retailers need easy-to-use, trustworthy and comprehensive solutions to satisfy the growing demands of online global shoppers. These global shoppers are now wanting more choice and convenience in products, delivery and payment solutions,”

says Lionel Berthe, Head of Asia Pacific.

“We’ll bring the region a new approach to cross-border eCommerce which combines our extensive range of B2C postal and commercial delivery solutions integrated with selected services from our specialised cross-border partners.”

Asendia Oceania has recently established several strategic partnerships in the region in order to provide this new service:

eShopWorld, one of the world’s leading cross-border commerce companies, will provide a digital platform and global infrastructure to create in-country local shopping experiences for shoppers. The technology offers in-country pricing strategies, (including duties and taxes), and a local checkout that adds optimised address entry and local payment methods. eShopWorld’s platform ensures seamless access to delivery solutions provided by Asendia and manages a global network of in-country returns centres.

SelluSeller, a SaaS service for global marketplace management powered by Anchanto, will also be offered as a bundled service amongst Asendia Oceania solutions. This will give online retailers a single software solution for selling in major Asian, European and American marketplaces. The software provides real-time catalogue-management, price change and inventory synchronization functionality, and shipping labels, all from one place.

Local logistics partners Tigers Australia and First Global Logistics NZ will provide a regional footprint for B2C and omnichannel fulfilment solutions. Tigers Australia has a nationwide warehousing network across Australia (Perth, Adelaide, Melbourne and Sydney), specialized in multiple B2C vertical markets. First Global Logistics has facilities in Auckland and Christchurch. Further supply chain optimization will be possible by drawing on Asendia’s and Tigers’ established global presence, including in China, Hong Kong, Singapore and the UK.

All these specialized B2C eCommerce services will be offered as a bundle with Asendia Oceania’s unique range of cross-border delivery services. Postal solutions will include Asendia’s goods delivery services, which provide worldwide tracked solutions (partly or fully tracked) for packages from 0 to 2 kilos, and the company’s premium goods offer, which provides access to key destination markets (China, Japan, the US, the UK, Europe, India and Southeast Asia) with best-in-class local eCommerce delivery service for items from 0 to 20 kilos. Retailers can also use Asendia delivery services for their international mailings and publications.

“The launch of Asendia Oceania is an exciting new milestone for Asendia in the Asia-Pacific region and comes one month after the strategic partnership announcement in India with DTDC. It’s another sign of our commitment to growth in the region,”

said Lionel Berthe.

Asendia Oceania will be at the Online Retailer Conference & Expo in Sydney on July 24 and 25 (Stand D104).

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